Work well, barking has reduced!
Reactive dog - barking reduced. Takes 30-45 min to kick in. Feeding days before stressful event helps.
Calm
The perfect solution for those moments when your dog needs a little extra help to stay relaxed and composed. So you can keep playing together, in a more mindful way.
- Calmer behaviour
- Relaxed mood
- Emotional comfort
- Non-drowsy
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Dog size
Frequency
SubtotalSave 10%£22.90£20.61
- Free delivery over £35
- 30-day happiness guarantee
- Cancel subscription anytime
Emotional balance
Calmer days, without sedation.
Calm pairs adaptogens with magnesium for a measured, daily approach to balanced behaviour, never to dull the good kind of energy.
How to use
- How many chews
Dog weight Per day Up to 10 kg 1 chew 10–25 kg 2 chews 25 kg+ 3 chews - With a meal or as a treat
Give the chew with your dog's food or by hand before eating. You can also give it as a treat as part of your dog's training. It helps establish the routine. You can also break the chew into pieces or crumble it on food, as your dog prefers.
- With fresh water
Always make sure your dog has free access to fresh water. Maintaining good hydration levels improves the absorption of the nutrients contained in the chew.
- Every day, consistently
Preventative support works through accumulation. The benefits build over time, not overnight.
Inside every chew
Ingredients
Each one chosen for a reason, dosed for real-world support.
Calming botanicals
Plant extracts traditionally used to support relaxation and ease tension
Camellia sinensis, also known as green tea, provides tea-derived bioactives, including the amino acid L-theanine, which is associated with calm, non-sedating relaxation. In dogs, L-theanine has been studied in storm-sensitive animals and was associated with lower owner-reported anxiety scores and a faster return to normal behaviour after stressful events. Its role in the formula is to support calm behaviour while helping dogs remain alert and responsive.
- Pike, A.L., Horwitz, D.F. and Lobprise, H. (2015) ‘An open-label prospective study of the use of L-theanine (Anxitane) in storm-sensitive client-owned dogs’, Journal of Veterinary Behavior, 10(4), pp. 324–331
- Gruen, M.E., Roe, S.C., Griffith, E., Hamilton, A., Sherman, B.L. and Byosiere, S.E. (2023) ‘Therapy and prevention of noise fears in dogs — a review of the current evidence for practitioners’, Animals, 13(23), 3666
Mood building block
Precursor to serotonin for mood and emotional balance
Nervous system cofactors
Nutrients that support healthy nervous system function
Camellia sinensis
IngredientsDehydrated meat (porcine, bovine), Fish meal, Glycerol, Oat flakes, Sunflower oil, Pumpkin, Magnesium glycinate, Lecithin, Flaxseed, Brewer’s yeast, Psyllium husk, Sodium chloride.
Additives (per kg)[Nutritional] Vitamin B6 19000 mg, Vitamin E 1250 mg, L-tryptophan 37500 mg; [Sensory] Camellia sinensis 62500 mg, Passiflora incarnata 25000 mg.
Analytical componentsCrude protein 31%, crude fat 11%, crude fibre 4%, crude ash 10%.
Made for the bowl
A ritual they already understand.
Soft, palatable chews that fit naturally into breakfast. No pill-hiding, no fuss. Most dogs treat it as part of the routine from day one.
Broono was built around a principle preventative science has understood for decades: that chronic, low-grade inflammation is the silent thread connecting most forms of age-related decline.
Pet parents on the ritual
Small habits, big difference.
Helpful for easing anxiety but not a miracle fix
Soft, easy to give. More settled in evenings. Calmer on car journeys. Does not change personality. Strong smell. Works best with training.
Dog's more Zen than I am
Reactive dog. Volume turned down a few notches. Helps with barking, anxiety, travel. No drowsiness. Needs regular use.
Subtle but clear calming effects
Evidence-based approach. Pug more settled, less reactive. Subtle but unmistakable. Continuing daily.
Helps calm my senior dog
9yr always anxious dog. After couple weeks, much calmer. Still himself but less stressed. Would order again.
Calmer dog
Dog calmer, can lie down and rest instead of being on edge. Whole house more peaceful.
Honest by design
Clinically guided, calmly delivered.
Transparent ingredients and clear formulas. We tell you what each ingredient is for and how much is in every chew.
CALM supports balanced behaviour, relaxed mood, and the good kind of energy that should stay awake.
Promise
30-day happiness guarantee
If you are not completely happy with the routine within 30 days, we will refund you in full. No questions, no hassle.
Complete the routine.
Pair with another daily ritual.
